“Forget About the Rest”, my first street portrait – Philadelphia, 1987 – mon premier portrait de rue

November 11, 2017  •  Leave a Comment

[Français ci-dessous]

This is my very first street portrait, taken as I was exploring the impoverished West Philadelphia neighborhood adjacent to the campus where I was spending a year as an exchange student. It’s still one of my favorites in terms of evocative power. The violence and cynicism of the “Forget About the Rest” whisky advertising billboard (which creative is specifically targeted at African Americans) on the dilapidated building seems to literally weigh on the shoulders of this man.

These were film days, and a student budget. I had just one click, one frame... The fact the traffic light was red was a happy coincidence.
(Incidentally, the concept of brand safety in advertising had probably not been invented yet, but this is still an epic fail!)

Forget About the Rest in West Philadelphia"Forget About the Rest" in West Philadelphia

Voici mon tout premier portrait de rue – pris alors que je me promenais dans le quartier pauvre de West Philadelphia jouxtant le campus où je passais une année. Il reste à ce jour l’un de mes préférés par sa puissance évocatrice. La violence et le cynisme du slogan « Oubliez tout le reste » de la pub de whisky ciblant spécifiquement les Noirs américains et placée sur ce bâtiment en ruine semble littéralement peser sur les épaules de ce passant...

C’était l'époque de la pellicule, et d’un budget d’étudiant. Je n’ai pressé le déclencheur qu'une seule fois... Le fait que le feu soit au rouge était une coincidence heureuse, ma priorité étant bien entendu le passant.

Although street portraits are traditionally monochrome, I think color actually adds a lot to this one...

"Forget About the Rest" in West Philadelphia  •  "Oubliez tout le reste" à Philadelphie"Forget About the Rest" in West Philadelphia • "Oubliez tout le reste" à PhiladelphieWest Philadelphia, 1987. My first street portrait

Bien que les portraits de rue soient traditionnellement en noir et blanc, je trouve que la couleur ajoute beaucoup à cette scène.

More to come, stay tuned / A suivre !


Comments

No comments posted.
Loading...

Archive
January (1) February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December
January February March April May June July August September October November December